Sonae leads €5 million investment in US startup Keychain

By Christopher Graeme Posted 14 Fevereiro, 2025  In NewsSonaeStart-UpVenture Capital

Bright Pixel, the venture capital investment arm of the Sonae Group led by Cláudia Azevedo, spearheaded the latest round of financing for Keychain, the platform that connects retailers with AI-based producers, which “is transforming the consumer packaged goods industry.”

After last year leading investment rounds of US $30 million in Israel’s Vicarius (in January), US $12 million in Israel’s Tamoon (in September), and US $10.35 million in Trustero (in November), Bright Pixel has now returned to the United States to spearhead the US $5 million (€4.85 million) investment in the tech startup.

Keychain is a platform that links retailers and producers using Artificial Intelligence. The money raised will be used to accelerate the development of the platform and expand the business to new countries in Europe

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