Article by: Deloitte Portugal
(Translated)
Show the evolution of consumer behavior
There are few sources of data-driven insights to help consumer businesses understand and navigate these rapidly changing times. ConsumerSignals makes it easy for you to access consistent, high-quality data on consumer sentiment and behavior across retail, consumer products, automotive, and travel. And the data is continually updated so you can stay on top of current trends.
Authors: Stephen Rogers Anthony Waelter Leon Pieters
ConsumerSignals provides reliable and differentiated information on consumer behavior in more than 20 countries. Our research has evolved and been adapted to help assess consumer sentiment on current issues such as climate change. Where will consumers be willing to pay more for sustainable products? How are they reacting to climate policy?
Since October 2023, the global platform has included data from the Portuguese market, which you can now consult and/or compare with other markets. Based on indicators collected monthly, this interactive data exploration tool will allow you to detect historical trends and check for possible variations. Fluctuations may occur depending on different demographic groups, for example, when analyzing the confidence of different age groups or the spending behavior of each family income group.
You can explore the following key indicators and many more:
- Consumer confidence index
- Spending on everyday categories (i.e., essential goods)
- Expenses in non-essential (i.e., discretionary) categories
- Spending in leisure categories
To read the full article go to: https://www.deloitte.com/pt/pt/Industries/consumer/research/global-state-of-the-consumer-tracker.html